Acuvia partners with colleges, universities, Kโ12 schools, and individual students to sharpen enrollment operations, strengthen outcomes, and build the systems that drive sustainable growth.
Whether you lead an admissions office, run a school, or are navigating the college application process yourself, Acuvia brings the same precision and commitment to your goals.
From community colleges to research universities, we help enrollment and admissions teams modernize operations, implement CRM systems, build data infrastructure, and develop recruitment strategies that deliver measurable results.
View Services โWe support school leaders in designing enrollment systems, developing outreach strategies, building community partnerships, and creating academic readiness programs โ including English Language Learner support โ that serve all students.
View Services โWe guide students through every step of the college application process โ from school selection and essay strategy to financial aid navigation and enrollment decisions โ with personalized, expert support.
Get Guidance โAcuvia offers a focused menu of consulting services built on 30+ years of practitioner experience โ not theory. Every engagement is led directly by our principal consultant.
End-to-end assessment of admissions workflows, staff structures, funnel metrics, and conversion rates โ with a prioritized action plan for rapid, measurable improvement.
Vendor evaluation, RFP development, system configuration, and staff training for Slate, Salesforce, Banner, EAB Navigate, and related platforms.
Multi-year recruitment planning, community partnership development, event programming, and digital outreach strategy โ with particular expertise serving diverse and underrepresented student populations.
Dashboard design, KPI development, predictive modeling, and reporting infrastructure to support leadership decision-making, accreditation compliance, and long-range planning.
Personalized guidance for students navigating the college application process โ from school selection and essay strategy through financial aid interpretation and final enrollment decisions.
Curriculum and program support for English Language Learners and pre-matriculation populations, including academic writing coaching, application preparation, and transition planning.
Acuvia Educational Consulting was founded by Rick Henson, a Columbia University-trained public administrator with more than 30 years of director-level leadership spanning higher education, Kโ12, finance, and operations management.
Rick has directed enrollment operations at some of the country's most prominent public university systems โ including CUNY, where he managed a team of 60+ professionals across 25 campuses โ as well as at private institutions, graduate health sciences programs, and national Kโ12 networks. He has managed budgets of $5Mโ$20M, led complex technology procurement processes, built data reporting infrastructure, and developed outreach strategies that have consistently delivered measurable enrollment growth.
A longtime New York City resident, Rick brings deep familiarity with the Northeastern student market โ including the demographics, community organizations, and higher education landscape of Fairfield County, the New York metro area, and beyond. He founded Acuvia to bring that expertise directly to institutions and students who need it, with the responsiveness and personal attention that only a boutique practice can provide.
Whether you're looking to overhaul an enrollment operation, implement a new CRM, support a student through the application process, or explore a consulting partnership โ we'd love to hear from you. All inquiries are handled personally by Rick Henson.